English
题 目：The marketization of public discourse: the Chinese Universities
讲座人：韩征瑞
主持人：梁瑞清
时 间：2013年10月10日星期四下午3：00-5：00
地 点：外国语学院一楼100室
讲座人简介：
韩征瑞，香港城市大学英语语言学博士，暨南大学外国语学院讲师。
讲座摘要:
Contemporary universities are characteristic of an evident proliferation of corporate discourse. A sole concentration on the production of new knowledge and the education of students does not ensure the prosperity and even survival of universities any longer, and equally important are the admission of elite students, the outcome-based evaluation of academic performance, the establishment of alumni network and also fundraising. This article examines how and to what extent this trend of marketization has invaded the order of discourse of Chinese universities. The research methodology combines the paradigms of critical discourse analysis (CDA) and the tenets of critical genre analysis (Bhatia, 2007), with particular attention paid to the notion of genre, interdiscursivity, and conversationalization. The texts examined include ceremonial speeches, regulatory documents, insiders’ accounts, and field notes. Analytical results show that the trend of marketization, in spite of a potential threat for academic integrity, does facilitate the institutional restructuring and transformation of universities in the context of Mainland China.
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2013年10月8日
