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外国语学院语言学术沙龙讲座(34)
发布时间:2013-10-09        发布人:chenqiaojun

 

     目:The marketization of public discourse: the Chinese Universities
讲座人:韩征瑞 
主持人:梁瑞清
    间:20131010日星期四下午300-500
    点:外国语学院一楼100
 
讲座人简介:
韩征瑞,香港城市大学英语语言学博士暨南大学外国语学院讲师研究兴趣包括行业话语分析 (professional discourse studies)、特别用途英语 (English for Specific Purposes)、话语和社会实践 (discourse and social practices)、法律语言研究(language and law)、商务语言研究 (business communication)。研究成果发表于the Journal of PragmaticsDiscourse & SocietyDiscourse & Communication, 和 the International Journal of Speech, Language and the Law主持了2012年度暨南大学科研培育与创新基金研究项目和2013年度教育部人文社会科学研究青年项目各1项。
 
 
讲座摘要:
Contemporary universities are characteristic of an evident proliferation of corporate discourse. A sole concentration on the production of new knowledge and the education of students does not ensure the prosperity and even survival of universities any longer, and equally important are the admission of elite students, the outcome-based evaluation of academic performance, the establishment of alumni network and also fundraising. This article examines how and to what extent this trend of marketization has invaded the order of discourse of Chinese universities. The research methodology combines the paradigms of critical discourse analysis (CDA) and the tenets of critical genre analysis (Bhatia, 2007), with particular attention paid to the notion of genre, interdiscursivity, and conversationalization. The texts examined include ceremonial speeches, regulatory documents, insiders’ accounts, and field notes. Analytical results show that the trend of marketization, in spite of a potential threat for academic integrity, does facilitate the institutional restructuring and transformation of universities in the context of Mainland China.
 
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                                                                                                 国语学院语言学术沙龙

                                                                                                                                                                                                                                      2013108

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